NEW YORK, Jan. 21 /PRNewswire/ -- Newly retired NFL head coach Tony Dungy will be signing copies of his new book Uncommon: Finding Your Path to Significance at the Last Licks store in New York City (245 East 93rd Street) next Wednesday, January 28.

Dungy, the first African-American head coach to win a Super Bowl, will be appearing from 6pm-7:30pm to celebrate his second book, which is being released on January 27. His first book - Quiet Strength: The Principles, Practices, and Priorities of a Winning Life - was a resounding success, reaching the top spot on the New York Times bestseller list.

"We're honored to have Last Licks be one of the first stops on Coach Dungy's book tour," said Stephen Costello, vice president of Last Licks. "Not only is he an all-time legend in his sport, he's an accomplished author and one of the true role models in sports."

Tickets are available by calling the New York City store (646) 729-5402 or visiting the Last Licks Web site (www.lastlicksicecream.com).

Last Licks, an affiliate of Steiner Sports featuring six different locations in Westchester County and Long Island, NY, is a spot for kids and families to enjoy everything sweet and sports related. Each store features a variety of ice cream flavors and treats, live video feeds of sporting events, and a multitude of signed sports memorabilia and novelties. Last Licks hosts numerous athlete appearances, birthday parties and other special events.

Steiner Sports Marketing, Inc. is a part of Omnicom Group Inc. (NYSE: OMC) www.omnicomgroup.com. Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries. Steiner Sports Marketing is a full service sports and entertainment marketing and event company that leverages the power of sports and entertainment to build successful marketing programs for a diverse group of clients. Steiner currently maintains relationships with over 5,000 athletes and celebrities.