iStreamPlanet's Webcast and PayCast Technology Streams Event Live to Online Viewers

LAS VEGAS, Feb. 12 /PRNewswire/ -- iStreamPlanet(R) (http://www.istreamplanet.com/About.aspx), an innovator of digital media strategy, managed webcasting services (http://www.istreamplanet.com/ManagedWebcasting.aspx), and Rich Internet Applications, and E3thos.com, an online portal dedicated to delivering urban video content, today announced that they are teaming to provide a worldwide pay-per-view for a Comedy Jam hosted by Cedric the Entertainer and Shaquille O'Neal. Cedric the Entertainer will share the stage with four outstanding comedians: Tommy Davidson, Deray Davis, Kevin Hart, and Aries Spears. Leveraging iStreamPlanet's managed webcasting and PayCast(R) technology, online viewers will be able to watch the pay-per-view Comedy Jam session live. The Comedy Jam can be seen on E3thos.com's on demand channel, which will be streamed live on February 14, 2009, at 9:30 a.m. MT. The cost is only $4.99.

"We are extremely excited about the event," said Clifford Franklin, CEO and co-founder of E3thos.com. "E3thos.com has grown rapidly over the past few months and this event is just another vehicle for continued growth. The Comedy Jam is part of Shaquille O'Neal and Cedric the Entertainer's NBA All-Star Weekend activities. The idea was to bring the NBA weekend to the people and have a low cost Comedy Jam that everyone can afford. Webcasting the event with pay-per-view capabilities provides a secure and cost-effective way to reach the widest audience."

iStreamPlanet, an E3thos.com strategic partner, is fully managing the live webcast on a Windows Media(R) platform. Specifically, iStreamPlanet will provide content acquisition and back-haul over the satellite to the webcast operations center for offsite encoding and transcoding. This includes the integration of PayCast (http://www.istreamplanet.com/PayCast.aspx), its pay-per-view and subscription service, as well as ingesting live video into Akamai's content delivery network for distribution.

"Coming on the heels of our webcasts of the presidential inauguration and the Grammy pre-telecast awards, this collaboration with E3thos.com for the Comedy Jam further validates the growth of digital media and the need to deliver live video streaming with pay-per-view across any platform simply and cost-effectively," said Mio Babic, CEO of iStreamPlanet. "We're delighted to be working with E3thos.com and Akamai to provide a seamless viewing experience to all the audiences that don't have the opportunity to be at the Comedy Jam in person."

About the Companies:

E3thos.com

E3thos.com is an all-video urban network. It is our goal to allow urban consumers, with a focus on African American consumers, an uncensored voice in what goes on locally, regionally and nationally as it relates to news, current affairs and lifestyle information. E3thos.com will provide an unfiltered voice for journalism professionals, content providers, bloggers and others who have something to say about the world around them. E3thos.com was developed as an online platform that will aggregate video content, produce original content and host a blog network that will serve as a source for bi-directional news, public affairs, commentary and lifestyle driven entertainment for those who seek a balance in the news and information they consume.

iStreamPlanet

iStreamPlanet(R) develops and provides digital media strategy, managed webcasting services, and Rich Internet Applications. The company successfully integrates managed services and SaaS-based digital media applications that cover all aspects of a media delivery, enabling enterprises and other content owners to distribute and monetize their digital media across multiple platforms. iStreamPlanet's team of digital media and broadcast experts has managed and enabled the deployment of more than 1,000 large live events viewed online by millions. The world's top business leaders (American Express, AT&T, Caterpillar, Microsoft), trendiest music festivals (Bonnaroo, Coachella, SXSW), most popular sporting events (Masters Golf Tournament, Phoenix Suns, World Series of Poker), and major broadcasters (CBS Television, Cablevision, Fox International) rely on iStreamPlanet's digital media solutions. Through its partnership with Smart City, iStreamPlanet also supports over 60 of the largest U.S. convention centers and event facilities. Founded in 2000, the privately held company is headquartered in Las Vegas with offices in Orlando, Florida; Scottsdale, Arizona; and Washington, D.C. More information is available by calling 702-492-5900 or visiting http://www.istreamplanet.com.

(C)2009 iStreamPlanet Co. and PayCast are trademarks or registered trademarks of iStreamPlanet Co. in the United States and/or other countries. Other brand and product names are trademarks or registered trademarks of their respective holders. Information is subject to change without notice. All rights reserved.