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Books, Arts. Movies & Misc.: Russell Simmons Kicks Off Partnership with Bounty and Rush Philanthropic Arts Foundation
Russell Simmons Kicks Off Partnership with Bounty and Rush Philanthropic Arts Foundation
Russell Simmons Kicks Off Partnership with Bounty and Rush Philanthropic Arts Foundation
Singer Mary J. Blige meets with
children from P.S. 165 during a kick-off event for Bounty's Building
Bounty-ful Bridges arts program Wednesday, Sept. 16, 2009 in New York.
Bounty is partnering with Russell Simmons' Rush Philanthropic Arts
Foundation to draw attention to the importance of youth arts education.
(Jason DeCrow/AP Images for P&G). (PRNewsFoto/Procter & Gamble)
CINCINNATI, Sept. 17 /PRNewswire/ -- Yesterday
in New York City, Procter & Gamble's Bounty brand announced its
partnership with Rush Philanthropic Arts Foundation by launching the
Building Bounty-ful Bridges Program with Russell Simmons and the
support of his celebrity friend, Mary J. Blige. On hand to kick off the
program were students from PS 165, a school based in the Upper West
Side of NY, which is a partner in Rush Philanthropic's "Gallery in the
Schools" Program.
Through Bounty's partnership with Rush Philanthropic,
children across the country will be able to express their creativity by
creating a large-scale collaborative painting that "bridges" them
creatively with others across the country. This is in perfect sync with
Bounty's mission to provide children with hands-on fun activities that
nurture their creativity and curiosity.
To bring this program to life, Director of Education at
Rush, Meridith McNeal, and featured artist, Amanda Williams, have
collaborated with youth groups in six U.S. cities to promote artistic
expression and bridge communities together. From New York, the program
will travel to Chicago, San Francisco, Washington D.C., New Orleans,
and Cincinnati.
"Bounty is a brand committed to encouraging curiosity,
creativity and spontaneity, and we recognize the benefits of learning
outside the classroom," said Eric Higgs, brand manager, Bounty. "Given
the creative work and hands-on approach Rush Philanthropic has already
taken with kids around the country, they make a great partner in
bringing this program to life."
"Art is a great platform to unleash the imagination,"
said Russell Simmons, chairman and co-founder of Rush Philanthropic
Arts Foundation and hip-hop pioneer. "The Building Bounty-ful Bridges
program is a great opportunity for youth throughout the country to
express themselves through the arts."
All of the youth group paintings will come together at
the end of the program creating the Building Bounty-ful Bridges Mural.
The final work of art will be unveiled on October 28th at Rush Arts
Gallery in Chelsea.
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