From the fine fabrics of Asia to the high fashion couture of Europe to the all natural earthiness of Northern Africa to the fiery climates of South America and the Caribbean Islands, fashionista Priya Scroggins has scoured the planet to create a shopping Nirvana that taps into the bathing suit beauty within women of all shapes and sizes.  Incorporating the four primary emphasis points of “Fit, Form, Function and Fashion” – which she dubs the “Fit Philosophy” – Scroggins has ingeniously removed the stress and guesswork from choosing the most flattering and fashionable swimwear for women.

The end result is a cutting-edge website created by Scroggins which is not only an online resort wear/travel lifestyle boutique but also educates women on the truth of what a really good “fit” is.  Taking the focus off the “Size 0” model, www.Fx4boutique.com makes fit the focus, ensuring a satisfying shopping experience for all.  Video tutorials she calls “Fit Therapy,” which are guided by her on-line incarnation The Fit Therapist, assist her customers in pinpointing their body type – Flask, Funnel, Hourglass, Test Tube or Beaker.  This inventive way of using lab apparatus instead of fruits and shapes stems from Ms. Scroggins “formula” for finding the perfect style for their occasion and body type.  The goal is for women to embrace their natural shape and love the way they look, thus liberating them from the psychologically shackles of sizing definitions and helping them learn what works best for their body shape.  By using “real women” instead of models, Priya teaches them what their true fit realistically will be.

"Fashion and style are about confidence in your ability to wear things that suit and fit you properly,” Scroggins states.  “My standard for quality and style is applied to every decision in designers - taking into sharp consideration how well the cut and fabric will make a woman look and feel.  At fx4boutique.com, our selection process is very detail oriented.  We stress the importance of optimal fit, construction and fabrics that may cost a little more upfront, but the quality and value are worth so much more in the long run.” 

Priya Scroggins is a Fashion Maven like no other!